The BMW 1 Series with five doors and a length of 4.23 meters, making this new model series 24 centimeters shorter than a 3 Series. The typical BMW drive concept, powerful engines, high-grade equipment and the experience of sheer driving fun offer a new and unique alternative in this particular market segment.
This new five door sports-hatch has a long wheelbase with a short front overhang, the lower roof line with the typical C-pillar kink and the characteristic front end with the "kidney" grille and double headlamps give the 1 Series a face that stands out in a crowd. The practical hatch opens to reveal a variable luggage compartment that offers the driver and passengers 330 to 1150 liters of storage space for even larger items of sports equipment for a variety of leisure activities.
The seating position offering long distance driving comfort and the exemplary, clearly structured cockpit provide the driver with perfect ergonomics during his "driving experience". After starting the engine at the push of a button, one immediately senses that typical driving pleasure only a BMW can induce.
Robust, large disc brakes provide supreme stopping power in any situation. By means of two-stage brake light clusters the BMW 1 Series indicates to vehicles behind whether the brakes are being applied normally or hard. And the extensive range of standard safety equipment, which includes Dynamic Stability Control, Dynamic Brake Control, Electronic Differential Lock as well as a complete airbag system comprising head airbags for all seats, complies with the most stringent safety requirements.
This new five door sports-hatch has a long wheelbase with a short front overhang, the lower roof line with the typical C-pillar kink and the characteristic front end with the "kidney" grille and double headlamps give the 1 Series a face that stands out in a crowd. The practical hatch opens to reveal a variable luggage compartment that offers the driver and passengers 330 to 1150 liters of storage space for even larger items of sports equipment for a variety of leisure activities.
The seating position offering long distance driving comfort and the exemplary, clearly structured cockpit provide the driver with perfect ergonomics during his "driving experience". After starting the engine at the push of a button, one immediately senses that typical driving pleasure only a BMW can induce.
Robust, large disc brakes provide supreme stopping power in any situation. By means of two-stage brake light clusters the BMW 1 Series indicates to vehicles behind whether the brakes are being applied normally or hard. And the extensive range of standard safety equipment, which includes Dynamic Stability Control, Dynamic Brake Control, Electronic Differential Lock as well as a complete airbag system comprising head airbags for all seats, complies with the most stringent safety requirements.
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